Core
$100 / month
Show up consistently on the channels that matter most.
- Brand training, so it sounds like you
- Captions and branded image cards
- Publishing to up to 2 platforms
- You review before anything goes out
Cadence
Your marketing, running itself.
Cadence learns your business once, then makes the content, posts it to the right platforms, reads what works, and puts more behind it. Organic and paid. You set the direction, it keeps the rhythm.
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Built and run in-house first
Running on our own businesses before it runs on yours.
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Organic and paid in one tool
Content, publishing, and ad spend on the same brain.
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You own the strategy
It does the work, you keep the wheel and the accounts.
The maths
Consistency is the part that breaks.
Most small business social does not fail on ideas. It fails because posting every week loses to actually running the business. You start strong, a big week hits, and the feed goes quiet.
- Hours a week to keep it up properly 4 to 6
- To hand it to an agency instead $1,500 to $3,000 / mo
- Of that which learns from your own results None of it
Typical ranges for Australian small businesses. Your numbers will vary.
The problem
Posting is easy. Keeping it up is not.
The treadmill is the problem. You post for a fortnight, then a busy stretch hits and it stops, and the algorithm forgets you faster than you would like. Showing up consistently should not depend on you finding a spare hour you never have.
And most tools are blind. They post what you give them, but they never tell you what actually worked. So next month you guess again. Cadence closes that loop: it watches results and changes what it makes because of them.
How it works
One loop, running on repeat.
Cadence is not a scheduler you feed. It is a loop that feeds itself. Five steps, on repeat, with you in the driver's seat.
- 01
Understand
It learns your business, your voice, and your goals once. What you sell, who to, and how you sound.
- 02
Generate
It writes the posts and makes the images and short video, in your voice, shaped for each platform.
- 03
Publish
It posts to Instagram, Facebook and TikTok, and to your own site, on a rhythm that holds.
- 04
Measure
It reads what landed and what did not, every week, without you opening a dashboard.
- 05
Optimise
It does more of what works, and puts paid spend behind the posts that already earned it.
Features
Turn on what you need.
One tool, you decide how far it goes. Start with content and publishing, add the performance loop and paid when you are ready.
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Brand training
It learns you once. Voice, brand, goals. Everything it makes sounds like you, not like AI.
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Content engine
Captions, branded image cards, short video. Multiple content types from one brain that already knows your business.
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Multi-platform publishing
Instagram, Facebook, TikTok, and your own site. Posted for you, on a rhythm that does not lapse.
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Performance loop
Reads results every week, catches drift before it costs you, and tells you exactly what to change.
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Paid execution
Runs and tunes your Google and Meta campaigns, and backs the organic posts that already proved themselves.
Pricing
Founder pricing, while the cohort is open.
A one-off setup teaches Cadence your business, then a monthly subscription keeps the loop running. Month to month. Your accounts and your content stay yours. Founding cohort members lock these rates as we grow.
Growth
Most popular $249 / month
Add short video, your website, and the weekly performance loop.
- Everything in Core
- Up to 3 platforms plus your own site
- Short video and reels
- Performance loop: reads results, optimises the next round
Full
$449 / month
The whole loop, with paid spend behind what already works.
- Everything in Growth
- All your platforms
- Paid execution across Google and Meta
- Priority support
One-off setup
$1,500
Brand training, connecting your accounts, and your first content plan. Waived for founding cohort members.
All prices in AUD, GST exclusive. Cadence is in build now. Founding cohort members get founder pricing locked as the product and the rates grow.
Honest about fit
Who Cadence is not for.
If you want a human strategist hand-crafting every post, Cadence is not your fit. It is built to run the rhythm, not to replace a creative director you already trust.
If you are in a tightly regulated space that needs every word legally reviewed before it goes out, the review step will slow the loop to the point where the automation stops earning its keep. We will tell you so.
Cadence is for businesses that need to show up consistently and well, without it eating their week. If that is you, the loop pays for itself in the time it gives back.
Questions
The ones we hear most.
Got something we have not covered? Drop us a line at hello@upgraded.au and we will get back within one business day.
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Does it sound like AI?
No. It trains on your voice first. If it does not sound like you, it does not go out. Review before publish, or let it run.
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Do I lose control?
You set the strategy and can approve posts. Cadence does the work, you keep the wheel.
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Which platforms does it cover?
Instagram, Facebook, TikTok, and your website to start. More as we add them.
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Is it live yet?
It is in build and running on our own businesses now. The founding cohort gets in first and shapes where it goes.
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What about paid ads?
Optional. When you are ready, it runs and optimises your Google and Meta campaigns off the content that already worked.
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Who owns the accounts and the content?
You do. Always.
Built by Upgraded
Built, run, and supported by one Australian team.
Cadence is built and run by Upgraded, an Australian studio. We design it, build it, and support it ourselves, which means one point of contact, one team responsible for the whole experience, and a real person to call when something needs tuning. AI software that does real work, supported long after launch.
About UpgradedBased in
Australia
Stage
Founding cohort
Organic and paid
One tool
Your accounts
Always yours
Founding cohort
Request a spot in the first intake.
We are taking on a small group of founding users while we build Cadence in the open. Tell us a little about your business and we will be in touch about getting you set up. Founder pricing, locked.
Real access and real influence on where it goes. We keep the cohort small on purpose.
Cadence
Be in the first cohort.
We are taking on a small group of founding users while we build Cadence in the open. Real access, real influence on where it goes, and founder pricing that stays.