Recent work

Lottery SaaS· Built June 2026

Outnumber

Upgraded's first self-funded SaaS: a lottery intelligence platform built on 9,291 real Australian draws, combining a proprietary Contrarian Score model with automated content generation and a Stripe-backed freemium conversion loop.

9,291

historical draws analysed

0–100

Contrarian Score assigned to every combination you generate

50+

content pages auto-generated from the data layer

“Same odds as everyone else. Better odds of keeping it all.”

Wellness· Built May 2026

Girl Gut

Girl Gut needed a custom ebook generator to scale content production and a website to replace Wix, which was slow, restrictive, and limiting what the business could actually build.

90s

from weeks to 90 seconds

1.3s

page load speed (vs 4.8s typical)

300%

improvement in productivity

“It supports the way I do business, not the other way around.”

Roofing· Built March 2026

Roof Werx

Roof Werx needed an entirely new website as a crucial part of a rebrand, with the goal of driving leads through an optimised workflow and broadening the reach of the business.

760%

increase in web traffic

7/wk

new commercial enquiries

72

regions covered

“Nathan made it clear that SEO wasn't an afterthought, it was baked into every decision, from site structure and page speed to keyword targeting and metadata.”

Podcasting· Built February 2026

Gut Girl Podcast

Gut Girl Podcast needed a custom website built to a tight deadline that combined technical excellence with distinctive visual design reflecting the founder's brand.

• Built to a tight deadline without compromising on technical quality or design.
• Integrated technical build with thoughtful visual design input across every page.
• Website includes everything Georgia-May needed without scope creep or delays.

“He put together everything I needed and wanted with ease, efficiency, and in the tight timeline I needed it. I'm very grateful for his technical help and visual design input on every aspect of my website.”