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Recent work

Recent work

Sites we've shipped, and the wins behind them.

Each project below is a real Australian business with a real outcome. Click through to read the full case study, or visit the live site.

Girl Gut website homepage, built by Upgraded
Girl Gut website on mobile

Wellness Built May 2026

Girl Gut

Girl Gut needed a custom ebook generator to scale content production and a website to replace Wix, which was slow, restrictive, and limiting what the business could actually build.

90s
from weeks to 90 seconds
1.3s
page load speed (vs 4.8s typical)
300%
improvement in productivity
“It supports the way I do business, not the other way around.”
Roof Werx website homepage, built by Upgraded
Roof Werx website on mobile

Roofing Built March 2026

Roof Werx

Roof Werx needed an entirely new website as a crucial part of a rebrand, with the goal of driving leads through an optimised workflow and broadening the reach of the business.

760%
increase in web traffic
7/wk
new commercial enquiries
72
regions covered
“Nathan made it clear that SEO wasn't an afterthought, it was baked into every decision, from site structure and page speed to keyword targeting and metadata.”
Gut Girl Podcast website homepage, built by Upgraded
Gut Girl Podcast website on mobile

Podcasting Built February 2026

Gut Girl Podcast

Gut Girl Podcast needed a custom website built to a tight deadline that combined technical excellence with distinctive visual design reflecting the founder's brand.

  • Built to a tight deadline without compromising on technical quality or design.
  • Integrated technical build with thoughtful visual design input across every page.
  • Website includes everything Georgia-May needed without scope creep or delays.
“He put together everything I needed and wanted with ease, efficiency, and in the tight timeline I needed it. I'm very grateful for his technical help and visual design input on every aspect of my website.”

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