Websites
Custom-coded sites that ship in weeks, not months. Load in kilobytes, not megabytes. Rank from launch, not eighteen months later. And every line of code is yours, not rented from a platform that charges more every year.
Why AI-built
Builder platforms made sense in 2015 when custom code was slow and expensive. In 2026, AI tooling has flipped that. Custom-coded sites ship in less time than a Wix theme takes to customise, weigh a fraction of what builder pages drag around, rank higher, and get cited more often in AI search overviews. Plus you own the code instead of renting templates that get more expensive every year.
Ships in weeks, not months
AI accelerates strategy, design, and code in parallel. Most builds ship in two to eight weeks. A traditional agency takes six months for the same scope.
Loads in kilobytes, not megabytes
Custom code ships at 180 KB. Wix and Shopify pages routinely hit 3 to 5 MB of template overhead. Google rewards the difference. So do buyers waiting on a page to load.
Code you own, not code you rent
No platform fees forever. No domain hostage clauses. No template ceiling. Migrate hosting or extend the stack any time without rebuilding from scratch.
Cited in AI search overviews
Clean structured data is how Google's SGE, Perplexity, and ChatGPT search pick what to surface in AI answers. Custom code does this right; builder platforms mostly cannot.
The thinking
Most sites are published and abandoned. They sit exactly where they were on launch day, collecting dust between redesign cycles, disconnected from the business they are meant to serve.
Upgraded builds websites that are wired into your operations from the start: connected to your tools, updated as the business grows, measured against search data and conversion outcomes, not guesses. That is not a feature set. It is how we think about what a website is for.
Read the full thesis01
A new site, built to last.
Fast, carefully built websites designed to rank, convert, and scale with your business. Three tiers to match the stage you are at, from a clean starter site on our proven framework through to a full-service partnership with ongoing optimisation.
Best for
New businesses, businesses replacing an outdated or underperforming site, or businesses ready to move past a template.
02
Strong rankings start with strong structure.
Structural, performance, and SEO improvements on an existing site. We audit page speed, Core Web Vitals, heading structure, metadata, image pipelines, schema markup, internal linking, and crawlability. Every issue gets documented so you know what changed and why.
Best for
Existing websites that are underperforming in search, loading slowly, or missing the technical bones needed to rank and convert.
03
Tools that support your workflow, not complicate it.
Custom integrations and smart automations that connect your website to the tools you already use. CRM connections, booking systems, payment processing, analytics, job management, automated follow-ups.
Best for
Service businesses and growing teams whose website does not talk to the tools that run the business.
04
We do not disappear after launch.
A monthly retainer that keeps your site improving, ranking, and performing. The same person every month. Direct communication. No support tickets. Typical months involve content updates, performance audits, SEO refinement, and small builds.
Best for
Businesses that treat the website as a long-term asset and want consistent improvement, not a site that only gets touched when something breaks.
05
Clarity before complexity.
A focused, fixed-scope engagement that produces a clear picture of where your site is, what is working, what is not, and what to do next. You get a prioritised roadmap with effort, cost, and expected impact on each item.
Best for
Founders and teams who want direction before they invest further. Especially useful if you have been burned by a previous agency and do not want to repeat the pattern.
One foundation
The five services above run on the same AI-accelerated foundation. Same studio, same engineer, same designer, same brief structure, same expectation that the work earns its keep from launch. The tooling that lets a custom Design & Build ship faster than a builder theme takes to customise is the same tooling that makes Optimisation, Integrations, Partnership, and Strategy work move at your pace.
Pick the lane that fits the stage your business is at today. Move between them when the business grows into the next one. The work travels with you, from the Gold Coast to the regional centres and the capitals.
At a glance
Scan prices and timelines across the whole range. All prices in AUD, GST exclusive. Monthly options available on Website Design & Build, see the Web Design page for the full ladder.
| Service | Starts at | Typical timeline |
|---|---|---|
| Website Design & Build, Essentials | $2,500 | 2 to 3 weeks |
| Website Design & Build, Studio | $6,000 | 6 to 8 weeks |
| Website Design & Build, Partnership | $8,500 + ongoing | 8 to 10 weeks, then ongoing |
| Website Optimisation & SEO | $2,500 | 3 to 4 weeks |
| Integrations & Smart Features | $1,200 per integration | 1 to 3 weeks |
| Ongoing Website Partnership | $450/month | Ongoing, monthly |
| Strategy & Digital Advice | $950 | 1 to 2 weeks |
In their words
Three different businesses, three different briefs. Same standard of work.
I hired Nathan at Upgraded Co to build a brand new website for Roof Werx from the ground up, and the results have been outstanding. From day one, Nathan made it clear that SEO wasn't an afterthought, it was baked into every decision, from site structure and page speed to keyword targeting and metadata. The finished site looks sharp, loads fast, and is already performing well in local searches. Nathan was communicative throughout the entire process, explained every step in plain language, and delivered exactly what he promised on time. If you're a contractor or trade business looking for a website that actually generates leads, I can't recommend Nathan and Upgraded Co enough.
Thomas Sorensen
Owner, Roof Werx
I needed two custom solutions: a system to generate branded ebooks at scale, and a website to replace a restrictive platform. Upgraded delivered both. The ebook generator freed me from weeks of design overhead; now I generate polished ebooks in 90 seconds. The website replaced Wix's constraints with something genuinely beautiful and functional. What impressed me most is Nathan's approach: he starts by understanding what you actually need, not what's easiest to build, then delivers products you genuinely rely on and trust.
Ashleigh Bott
Founder, Girl Gut
Nate has been a godsend. He put together everything I needed and wanted for my website with ease, efficiency, and in the tight timeline I needed it. I am very grateful for his help on a technical level and also his visual design input on many aspects of my website. Highly highly recommend.
Georgia-May Parker
Founder, Gut Girl Podcast
Not sure where to start?
Pick a service from the list above if one clearly fits, or book a call and we'll work it out together. No pitch, no deck. Thirty minutes, honest assessment, clear next step.
Start here
Tell us what you're working on. We'll tell you what we'd do about it, whether that involves hiring us or not.
