TradeGuard
A done-for-you phone service for Australian tradies. Every call answered, every quote captured, every customer booked. Built and run by Upgraded.
No lock-in contract
Month to month, cancel anytime with 30 days notice.
Keep your existing number
Call forwarding from your current line, nothing changes for your customers.
Live in 5 business days
Setup, script refinement, and go-live in one week or less.
The maths
Industry research puts the average Australian trade business at five to seven missed calls a day. The numbers below show what that costs.
Benchmarks based on industry research across Australian trade service businesses. Your numbers may vary.
The problem
You cannot answer the phone from under a sink, on a ladder, or with two hands on a saw. Most customers will not leave a voicemail. The ones who do will ring the next tradie on Google before you get a chance to call back.
The maths are brutal. Industry research puts the average trade business at five to seven missed calls a day, and the average first-quote conversion at around one in three. Even conservatively, that is more than two grand of revenue walking into a competitor's inbox each week.
TradeGuard picks up on the first ring, every time. No voicemail. No "I will call you back". Just a booked job and a text to your phone.
How it works
We connect your main number to your new AI line, so your customers keep calling the number they already know. Takes about three business days.
Services, suburbs, job types, pricing rules, quirks, the lot. You review the script and we refine until it sounds like someone who has worked with you for years.
Day, night, weekends, while you are on the tools. It qualifies the caller, books the job, and sends you a plain English text summary within seconds.
Watch calls, listen to recordings, read transcripts, and adjust the script from a simple dashboard on your phone. Changes go live in minutes.
Before you ask
Two questions land in every sales call. Here are our straight answers.
Most AI receptionists answer the call. We write the script that books the job. The brief driving your TradeGuard is built on two decades of selling to customers like yours, which means voice, pacing, the answers to the questions they actually ask, and the right way to handle the awkward ones.
We tune it every month. Hear it live on a demo and judge for yourself.
The phrase your TradeGuard uses is "a smart booking line." Most callers don't register it or care, because what they want is a quick answer and a booked job, not a chat about technology. The handful who ask directly get a straight answer.
If you would prefer the AI to disclose by default, we configure it that way. Either way, no one gets tricked.
What you see
Within seconds of every call, three things land within reach: a plain English summary of the job in your messages, a dashboard you can check from the ute, and a full transcript if you want to read what was said. Here is what each looks like.
Job booked. Sarah Mitchell, leaking tap in kitchen, water shutoff already done.
Tuesday 2pm at 14 Bellingham Crescent, Burleigh Heads.
Estimated $180 plus parts. Customer prefers SMS for ETA confirmation.
Recording and transcript: tap.tradeguard.au/c/8421
This week
23 calls answered
Booked
18
Quoted
5
Forwarded
2
All 23 calls recorded and transcribed.
Tap any call to listen back or read the transcript.
Live transcript
What you get
Answers every call, day or night, weekends and public holidays included. No after-hours diversion fees.
Captures name, number, job type, urgency, address, and preferred time, then books it straight into your calendar.
Natural-sounding Australian voices, not a robot from overseas. Your choice of male or female, softer or firmer.
Works with Google Calendar out of the box. ServiceM8, Jobber, AroFlo, and Tradify available on Scale.
Seconds after a call ends, you get a text with everything you need to know and a link to the full transcript.
Every call recorded and transcribed. Perfect for disputes, training, and double checking a job quote.
Trained on your brand, your specialities, your suburbs. We refine it every month, at no extra cost.
Calls answered, jobs booked, revenue captured, at a glance. Built mobile first, so it works from the ute.
Pricing
Pick the plan that suits your volume. Upgrade, downgrade, or cancel any time with 30 days notice. Setup fee covers the one-off work to get you live.
After-hours and overflow cover for sole traders and small crews.
Full 24/7 cover with live dashboard, calendar sync, and monthly refinement.
For growing businesses with multiple trucks, offices, or service lines.
One-off setup
$490
Covers phone forwarding, script build, voice tuning, and your first month of refinements. If you don't book a single new job in your first thirty days, we waive the setup and refund the month, full stop. Setup is also waived when you commit to six months on Pro or Scale.
All prices in AUD, GST exclusive. Extra minutes are billed at $0.85 per minute when you go over your included allowance.
Free Lost Call Audit
Forward your missed calls to a TradeGuard line for two weeks. We will run them through the system and send you a one-page report: how many would have booked, what jobs you missed, what they were worth. No cost, no card.
Two weeks, one report, no commitment. The audit answers the question "is this even worth it for me" before pricing enters the conversation.
Not best for
If you price five-figure jobs over the phone (custom builds, complex commercial work), the AI can qualify and book a follow-up call but you will close most of those yourself. We can still cover after-hours, but the daytime case is weaker.
If your callers need human empathy as the first contact (acute medical, distressed clients, end-of-life logistics), the AI is good at booking and routing, not at sitting with someone in a hard moment. A human-first answering service is the right call.
If you already have a human receptionist who answers reliably and books the jobs well, leave it alone. TradeGuard is for the gap that voicemail and missed calls are filling now, not for replacing a receptionist who is already doing the job.
Questions
Got something we have not covered? Drop us a line at hello@upgraded.au and we will get back within one business day.
We are upfront that it is a smart booking service. In our experience, callers just want a quick answer and a booking, and the AI delivers that better than a voicemail ever could. If you prefer, we can have it disclose the AI part explicitly.
Tricky calls are forwarded to you or escalated to a backup number you set. If you are unavailable, the AI takes a detailed message and texts it through. You never get caught out.
No. We set up call forwarding from your existing number, so nothing changes for your customers. If you want a dedicated after-hours number only, we can do that too.
Most Starter and Pro setups go live within three to five business days. Scale, with deeper CRM integrations, usually takes a week or two.
Yes. You can request changes any time through the dashboard, and we refine the script every month on Pro and Scale. Starter gets a quarterly review.
Additional minutes are billed at $0.85 per minute. We alert you well before you hit the cap, and most trades comfortably fit within their tier.
Pro includes Google Calendar integration. Scale adds ServiceM8, Jobber, AroFlo, and Tradify. If you use something else, tell us and we will scope it.
No lock-in. Month to month. If it is not working for your business, you can cancel any time with 30 days notice.
Built by Upgraded
TradeGuard is built and run by Upgraded, an Australian studio. We design, build, train, and support every part of the product ourselves, which means one point of contact, one team responsible for the whole experience, and a real person to call when something needs to be tuned.
About UpgradedBased in
Australia
Support
Aussie team
Setup time
5 business days
Contract
Month to month
See it in action
We will walk you through a live call with the AI, show you the dashboard, and map out how it fits your business. No pitch, no pressure.
