Service
Website Optimisation & SEO Foundations.
Strong rankings start with strong structure.
You already have a website. It's loading slowly, ranking poorly, or missing the technical bones it needs to rank and convert. We fix that. Page speed, Core Web Vitals, heading structure, metadata, schema, internal linking, image pipeline, crawlability, and indexing, all reviewed and corrected in one engagement.
What it fixes
The five things most sites get wrong.
Most existing websites have the same five problems, in varying combinations: the code is slower than it needs to be, the heading hierarchy is a mess, the metadata is either missing or written for the wrong thing, the images are uncompressed, and the internal linking has no strategy behind it. Individually, any one of these knocks your rankings and conversions down a step. Together, they're why your site gets half the traffic it could.
Website Optimisation & SEO Foundations is a fixed-scope engagement that audits all of the above, prioritises the fixes by impact, and ships the changes in two to four weeks. You get a report that documents what was wrong, what was changed, and the measurable difference on your Core Web Vitals, Lighthouse scores, and Search Console performance.
What this isn't: a monthly SEO retainer where someone runs keyword reports and sends you a PDF. It's a one-off foundation fix so the site you already have earns its keep.
What's included
Every engagement covers.
- Full site audit: performance, accessibility, SEO, technical health
- Core Web Vitals remediation (LCP, CLS, INP) across all primary page types
- Heading structure and semantic HTML cleanup
- Metadata rewrite: titles, descriptions, Open Graph, Twitter cards, canonicals
- Schema markup implementation (Organization, LocalBusiness, FAQPage, Article, Product as relevant)
- Image pipeline overhaul: format (WebP/AVIF), dimensions, lazy loading, alt text audit
- Internal linking strategy and implementation
- Robots.txt and sitemap.xml audit and rewrite
- Search Console and analytics health check
- Before/after report with measurable deltas
Add-ons available when scope requires them: keyword strategy document, content gap analysis, competitive teardown.
Process
Three to four weeks from kickoff to report.
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Discovery call, day 1 to 3.
30-minute chat. We look at your current site live on the call.
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Audit and scoping, week 1.
Full technical and SEO audit. You get the audit document whether you proceed or not.
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Prioritisation, week 1 to 2.
We rank every finding by impact-vs-effort and agree the scope of fixes with you.
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Implementation, weeks 2 to 3.
Fixes ship to a staging environment for your review before going live.
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Before/after report, week 4.
Measurable deltas on speed, Core Web Vitals, indexing, and early rank changes.
Best for
- Existing websites that rank poorly despite good content
- Sites with known performance issues (slow to load, jumpy on mobile)
- Sites built 2+ years ago that haven't had a technical refresh
- Businesses considering a full rebuild but not sure if a fix-up would be enough
If the audit shows a rebuild is the right call, we'll say so and credit the optimisation fee toward the new build.
Not best for
- Brand-new sites with no history (use Website Design & Build instead)
- Sites on locked-down platforms that don't allow technical changes
- Businesses expecting immediate Google rank jumps; SEO foundations pay off over 60 to 90 days, not overnight
Investment
From $2,500.
Fixed-price scope, not hourly. AUD, GST exclusive. Payment: 50% to kick off, 50% on report delivery.
Credit toward a new build: if the audit uncovers that a rebuild is the right move, the full optimisation fee credits toward the Website Design & Build engagement, regardless of tier.
Start here
Not sure if it's worth fixing?
Book a 30-minute discovery call and we'll take a quick look at your current site. If the fix is straightforward, we'll say so. If it's time for a rebuild, we'll say that too.