Service
Strategy & Digital Advice.
Clarity before complexity.
A focused engagement that turns into a clear written plan: what's working on your current site, what's not, and the highest-value next step. You get a prioritised roadmap with effort, cost, and expected impact on each item. Act on it with Upgraded, or take it elsewhere. The advice is the deliverable either way.
Why this exists
Some questions don't get answered by more design work.
Most SMB owners have a website question they can't answer on their own. "Should I rebuild or optimise?" "Is this platform holding me back or am I imagining it?" "The agency quoted me $22k, is that fair?" "I have traffic, why no conversions?" These are strategy questions, not design questions.
Strategy & Digital Advice is a short, fixed-scope engagement that answers the question properly. We audit the current site, the current analytics, the current competitive positioning, and produce a written document that lays out your options with the trade-offs on each.
You get the document whether you go on to hire us for the next step or not. We'd rather give you a clear answer and lose the build to another studio than pitch you a rebuild you don't actually need.
What's included
Six deliverables.
Current-state audit.
A written review of your existing site across performance, SEO, UX, conversion, and content. Proper analysis, not a Lighthouse screenshot.
Analytics review.
Honest look at your traffic patterns, where users drop off, where the money is hiding.
Competitive scan.
Quick-read assessment of how your site stacks up against three to five competitors in your category.
Prioritised roadmap.
5 to 12 recommended moves, each with estimated effort, cost band, and expected impact.
Written deliverable.
10 to 15 page PDF document you own, can share with your team, and can use to brief any agency.
One follow-up call.
30 minutes to walk through the document and answer questions.
What you'll actually learn
Most engagements surface one of these answers.
- Your site is structurally fine; it needs content and SEO, not a rebuild. (Usually a relief.)
- Your site is technically sound but the positioning is the problem. The copy is working against you. (A cheaper fix than most people fear.)
- Your site is the bottleneck. A rebuild is worth it. Here's the scope and budget range. (We'll be direct if this is the answer.)
- Your site is the right quality; the traffic isn't reaching it. SEO or paid is the priority, not design.
Whatever the answer, you leave knowing what to spend on next and why.
Investment
From $950.
Fixed-price. AUD, GST exclusive. Paid 50% to kick off, 50% on final document delivery.
Credit toward a build: if you proceed with Upgraded on a Website Design & Build or Optimisation engagement within 60 days, the full Strategy fee credits toward that project.
Start here
Need a second opinion before you invest?
Book a 30-minute discovery call. We'll scope the strategy engagement to your actual questions. If they're genuinely simple, we'll answer them on the call for free.