Case study
Girl Gut
Wellness Built May 2026
Girl Gut needed a custom ebook generator to scale content production and a website to replace Wix, which was slow, restrictive, and limiting what the business could actually build.
The numbers
Results we measured.
- 90s
- from weeks to 90 seconds
- 1.3s
- page load speed (vs 4.8s typical)
- 300%
- improvement in productivity
The custom build
Imprint: ebook generation at scale.
Alongside the website rebuild, Ashleigh needed a system to generate branded ebooks without weeks of design overhead. Imprint handles the entire pipeline: trained on her founder voice from real transcripts, rendered in Girl Gut's visual identity, self-proofing before it lands on her desk. Each ebook goes from brief to polished PDF in 90 seconds.
Inside the build
A closer look at the structure.
Mobile and detail
Built to read on every screen.
Mobile-first considerations and the small craft moments that make the site feel cared for.
“I needed two custom solutions: a system to generate branded ebooks at scale, and a website to replace a restrictive platform. Upgraded delivered both. The ebook generator freed me from weeks of design overhead; now I generate polished ebooks in 90 seconds. The website replaced Wix's constraints with something genuinely beautiful and functional. What impressed me most is Nathan's approach: he starts by understanding what you actually need, not what's easiest to build, then delivers products you genuinely rely on and trust.”
Ashleigh Bott
Founder, Girl Gut
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