Case study
Roof Werx
Roofing Built March 2026
Roof Werx needed an entirely new website as a crucial part of a rebrand, with the goal of driving leads through an optimised workflow and broadening the reach of the business.
The numbers
Results we measured.
- 760%
- increase in web traffic
- 7/wk
- new commercial enquiries
- 72
- regions covered
Inside the build
A closer look at the structure.
Mobile and detail
Built to read on every screen.
Mobile-first considerations and the small craft moments that make the site feel cared for.
“I hired Nathan at Upgraded Co to build a brand new website for Roof Werx from the ground up, and the results have been outstanding. From day one, Nathan made it clear that SEO wasn't an afterthought, it was baked into every decision, from site structure and page speed to keyword targeting and metadata. The finished site looks sharp, loads fast, and is already performing well in local searches. Nathan was communicative throughout the entire process, explained every step in plain language, and delivered exactly what he promised on time. If you're a contractor or trade business looking for a website that actually generates leads, I can't recommend Nathan and Upgraded Co enough.”
Thomas Sorensen
Owner, Roof Werx
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